Product Design & Discovery

Turning ideas into products with good UI/UX design.

We help you build the product your users need.

Why hire design

Why design matters
in an AI-first team

  • We understand the need before we build

    Changes along the way are normal; misunderstanding the problem isn't. We help define what your users really need upfront, so the team always knows what it's building towards.

  • We're at the forefront of AI-driven design

    AI is built into how we work, from research to prototyping to shipping changes in code. Design never falls behind: it moves in sync with the dev team at every step.

  • We keep the product coherent as it grows

    New features and client requests get evaluated before they break the experience. Every addition fits with what's already there, so the product feels unified as it keeps evolving.

We combine the speed of AI with the care of good design, so every flow and screen feels intuitive and easy to use.

What we do

How design supports
the product

  1. Before anything gets built, we work with you to understand what you want to achieve and who you're building for. Then we turn your ideas into specs the dev team can work with.

    • Kickoff sessions
    • Competitor analysis
    • Audience research
    • Product specs
    • Feature evaluation

  2. We build and maintain the rules that keep your product consistent as it grows, and translate them into documents the AI can read so everything stays on-pattern.

    • Component libraries
    • Design tokens
    • UI guidelines
    • AI design rules
    • System maintenance

  3. We figure out how the product works before development starts: how people move through it and what happens when things don't go as planned. The structural work that decides whether a product makes sense.

    • Information architecture
    • User flows
    • Wireframes
    • Navigation design
    • Interaction patterns

  4. We design the interfaces people see and use, and build prototypes, often in code, so you can try ideas before deciding what makes it into the product.

    • Interface design
    • Interactive prototypes
    • Code prototypes
    • Responsive design

  5. Sometimes the fastest way to fix something is to just fix it. We make UX and UI changes directly in code with AI. Less back-and-forth, faster fixes, and the design ends up exactly as intended.

    • UX and UI fixes in code
    • AI-assisted implementation
    • Interface polish
    • Design automations

  6. We review what gets built for usability, accessibility and consistency, test complex flows with real users, and track real usage with analytics and feedback tools to decide what to improve next.

    • Accessibility review
    • Usability testing
    • Usage analytics
    • User feedback
    • Product audits

AI helps us move fast; caring about who we're building for is what tells us where to go. That's the balance behind every project we work on.

How we work

Shaped around what each
project needs

  • Foundation

    We set the base the team builds on: specs, core flows, design system and documentation, in days, not weeks, thanks to AI. When joining a running project, we audit what's been built and put the missing foundation in place.

  • Guardrail

    During development, we keep quality in check without slowing anyone down. We give fast answers to new UX decisions so work keeps moving, and if something drifts or a critical issue shows up, we flag it and propose a fix before it ships.

  • Deep Design

    We go deeper on complex, ambiguous or high-stakes flows, and on the features that make your product stand out. For those, we explore different approaches, prototype them with AI and test them with real users before committing to one.

Design isn't a phase that happens before development; it runs alongside it. We move between three modes depending on what the project needs.

Examples

Projects we’ve worked on

  • An AI assistant for a 570+ episode podcast archive

    Swisspreneur's founder advice was spread across hundreds of hours of audio, and the right moment was hard to find.

    With the dev team, we scoped a widget that answers questions and links each answer to the exact episode and minute. With the help of AI, we built a fully navigable prototype on Swisspreneur's brand with every state designed, so the client could review the real experience before the build started.

  • Apeironix, an AI automation platform for insurance agencies

    The goal was to turn complex insurance documents into clear information users could get through with minimal effort.

    As the client's ideas kept coming, we shaped them, prioritized the roadmap, studied competitors and designed each addition to fit what was already there. Since the client's team used the product daily, we could test with real users and bring their feedback into the experience.

the shift sign you need today

FAQs

What people ask before
they hire us

My team already uses AI to build UI. Do I still need a designer?
AI is great at producing screens, but someone still has to decide which ones are right for your users. That's our job: we set the direction, and make sure what AI produces follows it.
Our project started without design. Is it too late?
Not at all. We start by reviewing what already exists, fix what's hurting users the most, and set up what's needed so everything built from then on stays on track. Most of that happens in the first week.
Will design slow down development?
Quite the opposite. Clear flows and design rules mean fewer open questions and less rework once development is underway, and small fixes don't have to wait on a designer to hand them off.
Do you only design screens?
Far from it. A big part of our work happens before and around the screens: understanding the problem, defining how the product should work, and checking that it actually works for the people using it.
Can you work with our existing design system?
Of course. We start from what you have, fill in the gaps, and make it readable for AI tools, so new screens follow it automatically.
Do your designers really write code?
Yes, when it makes sense. For UX and UI adjustments, it's often quicker for us to make the change ourselves with AI than to explain it in a ticket. The dev team always reviews it before it goes live.
How involved does our team need to be?
As much as the project needs. We adapt to how you work, from regular workshops to async input on key decisions.
Related work

More cases that landed here

Have an idea that needs to become a buildable plan?

We answer in plain language, not vendor pitch. If we're not the right fit, we'll tell you that too.

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